The team

Coaches

Novo BJJ trains as part of the South Coast Collective alongside Elements Martial Arts in Brighton - black belt led coaching with a standard kept high across the whole south coast family.

Jack Duffy, black belt

Jack Duffy

Founder - Novo Eastbourne

Black belt

Alex Salisbury's first black belt, Jack brought Novo to Eastbourne in 2020 and built the branch from venue to venue before opening the permanent academy with Dinko in 2025.

Alex Salisbury, black belt

Alex Salisbury

Founder and head coach

Black belt

Alex founded NOVO BJJ at the Hastings headquarters and leads the team across both gyms. A black belt and active competitor, he built Novo around one idea: everyone on the mats gets better together.

Joe Middleton, black belt

Joe Middleton

MMA coach - Eastbourne

Black belt

Joe leads the MMA programme at Novo BJJ Eastbourne. An active professional mixed martial artist, he brings fight-tested standup and grappling to every session.

Dinko Pehlic, brown belt

Dinko Pehlic

Co-founder - Novo Eastbourne

Brown belt

Dinko opened the permanent Novo Eastbourne academy with Jack in 2025 and leads the kids programme. A brown belt with a relentless competition game, he keeps the room technical and welcoming in equal measure.

Chloe Roberts, purple belt

Chloe Roberts

Womens grappling coach - Eastbourne

Purple belt

Chloe runs the womens grappling class at Novo BJJ Eastbourne. A purple belt and gold-medalling competitor, she has built one of the most welcoming womens mats on the south coast.

Luke Bernstein, purple belt

Luke Bernstein

BJJ coach - Eastbourne

Purple belt

Luke coaches BJJ at Novo Eastbourne. A purple belt with a sharp eye for the details beginners miss, he keeps every class technical and approachable.

Louis McLean

Louis McLean

Muay Thai coach - Eastbourne

Louis leads the Muay Thai sessions at Novo BJJ Eastbourne, covering the striking side of the fight game for the whole team.

How we coach

Technique first, ego last

Every class is taught step by step, every beginner is paired with a patient partner, and nobody is ever thrown in at the deep end. The coaches' job is simple: you leave every session a little better than you arrived, and looking forward to the next one.

Read the Novo story

Come and meet them.

No experience, no gi, no problem. Book below or just turn up ten minutes early.

Performance Fitness Gym, 14C Maple Road, Eastbourne BN23 6NY

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